邓博弘的人物故事

祖籍山东，出生于内蒙古，小学跟随父母到唐山、北京，中学迁至深圳。他的家庭相当民主开放，爷爷早年留学日本早稻田大学，父亲专习物理却热爱设计，有两项发明专利，却也是大亚湾核电站标志的设计者，典型的书香门第。尊重好奇心、创造力和创新意识是家族遗传。
邓博弘说自己是幸运的，因为一个人能走多远，主要取决于他的价值观和思维方式。他得益于家族传承的，更多的是一种正确的价值观。
Deng Bohong was born in Inner Mongolia, with ancestral home in Shandong Province, who successively moved to Tangshan and Beijing in primary school and moved to Shenzhen during middle school. Deng has a democratic family, when his grandfather graduated from Waseda University in early years, and his father majored in physics while have great passion for design, who not only own two patents but also designed the sign of Daya Bay Nuclear Power . Therefore, Deng Bohong comes from a typical literary family, in which the respect for curiosity and creativity as well as consciousness of innovation dominates the family heredity.
Deng Bohong said he was lucky, because how far a person can go depends on his values and ways of thinking, and thanks to family inheritance, he gained right values. 狮子座，O型血，荣誉感是流淌在邓博弘血液中的一种驱动力。
Deng Bohong belong to Leo group, with O-type blood, honor is a driving force which is runs deep through his veins.
曾在父亲的工厂工作过两年，他把那个阶段定义成“帮忙”，对他来说，在父亲需要的时候“挺身而出”，是做儿子的责任和义务。
Deng Bohong once worked in his father’s factory for 2 years, and he defined the period as “help”. For him, it is his responsibility to stand out when father needs help.
父亲是个典型的书生，刻苦专研，发明了两项发明专利。时值改革开放热潮，他与港资合作，将第一个专利投入市场，最终因商业原因结束合作，但也累积了第一桶金。接着，父亲利用第二个发明专利开始第二次创业，要将这个专利转化为商业产品必须经过小规模生产测试，以检验其市场化运作的可行性，依据原材料资源的特殊性，选址包头。完成小规模工业化生产开始正式生产，工厂的运作就需要管理、销售、采购。。。作为家里的独子，为父分忧，理所应当，邓博弘就此来到了包头。那两年，他过的是这样的生活：电视机只有三个台，中央台、内蒙台、包头台，几乎没有娱乐。对于一个大学毕业不久的年轻人来说，非常的无聊，他必须找到一个事情，来支撑他的青葱岁月。索性半夜，他跑到厂房，把机床打开，开始练把式，他用一块小小的木头，车个手镯、雕个花瓶打发时间（这个爱好一直延续至今），最后成为熟练的焊工、车工、甚至是机械专利发明人，就是这两年让他从一个机械门外汉变成至今仍能百度得到的专利发明人。
Deng Bohong’s father is a typical scholar, who make assiduous study and had two invention patents. In the great time of China reform and opening up, his father cooperated with a Hongkong company and put the first patent into the market, although the cooperation ended finally due to business causes, but it also helped Deng’s father got the primary fund accumulation. Later, Deng’s father started business again by virtue of the second patent, but it demands small-scaled production test in order to turn the patent into commercial product, thus examining the project’s feasibility in the market. Based on the particularity of the material, Deng’s father located the factory in Baotou. Following to small-scaled production test, the factory demands management, sales and procurement. As the only son in the family, it is natural for Deng Bohong to share father’s concern and burden, so Deng went to Baotou. At that time, Deng can only enjoy programs in 3 TV channels including the CCTV, Inner Mongolia channel and Baotou channel without any other entertainment. It is really bored for a young man who just graduated from college to spent life like that, Deng knew that he should find something to do. Sometimes in the midnight, he went to the workshop and turned on the machine, made some small items out of a little piece of wood like a bracelet, or a vase (and this hobby remain to the present) to kill time. During the period of two years, he turned from a complete outsider to a skilled welder and lathe worker, and even an important machinery patent owner.
尽管工厂很成功，但他觉得，这是父亲的事业，不是自己的，他希望的是能萌生兴趣的事业。
Although the business went well, Deng Bohong thought it is after all his father’s business, but not his own, what he really desired is a career he truly love.
离开包头后，回到深圳。
After leaving Baotou, Deng Bohong went back to Shenzhen.
误打误撞，回深圳进了一家三维动画公司。那时候三维动画刚刚兴起，邓博弘一看：“多酷啊！”。偶然连着偶然，2003年情人节，自己的公司开张了。
Accidently, Deng entered a 3D motion picture company in Shenzhen. At that time 3D animation was just started, and Deng Bohong thought it to be cool. By Chance, a company belongs to Deng Bohong opened at the Valentine’s Day of 2003.
邓博弘没有任何的专业背景。“我总有一种很强烈的好奇心和创造、创新的欲望。因此常常做一些跟自己专业风马牛不相及的事情。”好奇心驱使他废寝忘食地钻研，除了创意，还有技术。这点貌似有些家族遗传。“我爷爷是早稻田大学学机械的，现在家里还有他用熔化的铜和锡铸成的烟灰缸，和砖头上抠出的模型。我父亲也很奇怪，学的是物理，但是设计了大亚湾核电站的标志，他的专利中有一项跟植物学相关。”
Actually, Deng Bohong has no professional background. “I always have a strong curiosity and a desire to create and innovate, so I often do things that are not relate to my own major at all.” Driven by curiosity, Deng study tirelessly both in terms of creativity and technique. It is kind of family heredity. My grandfather once studied machinary in Waseda University, and the ash can made by him out of melted bronze and tin still kept at home. My father is strange too, he majors in physics but designed the sign of Daya Bay Nuclear Plant, and one of his patents relates to botany.
经历是一种财富。当年在工厂的那段经历，似乎已成为他的创意源头之一。“在我的创意里，运用过很多机械的元素，比如液压、杠杆、电机、传动的凸轮……都是我在父亲的工厂里学来的。”邓博弘说。
Experience is fortune. The experience in the factory seem to be one of the origin of Deng’s creativity. “My ideas involve many mechanical elements such as hydralic pressure, lever, electrical machine, drive cam, and I learned all of this in my father’s factory.” Deng Bohong said.
邓博弘觉得自己在公司创立之初没什么理想，公司也没什么战略，走到今天这一步完全是自己好胜、完美主义的个性使然。
According to Deng Bohong, the company had no ideals or strategy at the beginning, and he owns the current development to his competitive personality and perfectionism.
公司成立初期，他往往估算出一年需要花掉多少硬性开支。到了8、9月份，挣够了，不接单了，就挑一个能够充分发挥和挑战自己极限的项目做。
At the beginning, Deng used to estimate the necessary cost of the year, and when earned this amount of money by August or September, he would decline other projects but only chose one project that can fully bring his talents into play and challenge his limits.
2004年6月份，中铁把一个楼盘动画签给了点石数码，价格只有30万，足足做了5个半月，用尽了工期，使用了从来没人用过的建筑生长动画钢筋、水泥、楼板、铸管等等建筑构件呼呼呼从四面八方飞来，自行生长搭建，瞬间长成一座建筑。这一里程碑技术现在经常可见，创始人就是邓博弘。但当时从没有人试过，怎么长得好看？做出来机器能不能渲染？不知道。这就意味着海量的工作，由于计算量极为庞大，公司当时把市场上奔四3.0GHz至强CPU都买断了。合同签了30万，邓博弘花了至少60万。
On June 2004, Dans Digital and China Railway Group signed a contract with a price of 300,000 Yuan. The project lasted for five and a half month, and adopted architectural growth animation for the first time, in which the cements, floor boards, steels came from all directions and automatically formed a building in an instant. Deng Bohong created this milestone technology, which is commonly used now. However, back at that time no one tried it before, so how could the technique bring good effects? No one can say for sure. Given this, the project involves huge amounts of work, and Dans Digital even bought all the Pentium IV 3.0GHz XEON CPU in the market. The contract price is only 300,000 Yuan, while Deng Bohong cost at least 600,000 Yuan on it.
2008年，作品《金地·芙蓉世家》在全世界首次将中国工笔画用三维动画的形式表现出来。在此之前水墨画已经成功进入动画，但工笔画的难度甚大，使得这种表现手法无法呈现。工笔画是线描上色形式、毛笔描线粗细不等、毛笔涂色浓淡不均、色彩易出、散点透视等相关问题，均与三维动画依据的精准体系相背离。2009年大年初一，邓博弘接到欧洲数字艺术节（IMAGINA）组委会秘书长的来电：“邓先生，恭喜你，你的作品《金地·芙蓉世家》获得了本届大赛大奖……再次恭喜你，你是我们赛事成立至今首位中国获得者。”IMAGINA是视效创意、动漫领域最权威的奖项之一，历届获奖作品包括《蜘蛛侠》、《变形金刚》、《X战警》等经典大片，得奖的都是像皮克斯、工业光魔、暴雪等顶尖的制作公司。《金地·芙蓉世家》荣获的IMAGINA“最佳三维模拟”金奖，是迄今为止中国三维广告作品问鼎的国际最高奖项。
In 2008, Gemdale· Lotus Countuard showed traditional Chinese realistic painting by way of 3D motion picture for the first time in the world. Before that, Chinese painting had successfully entered the field, but most difficult traditional Chinese realistic painting made it impossible to present. Traditional Chinese realistic painting adopts line drawing and color-applying, problems such as uneven lines, irregular color, color overflow and cavalier perspective deviate from the accurate system followed by computer simulation. On the first day of 2009 lunar year, Deng Bohong received a call from IMAGINA committee, “Mr. Deng, congratulations! Your work Gemdale· Lotus Family won the award……In addition, you are the first Chinese award-winner of this event, congratulations to you again.” IMAGINA is one of the most authoritative awards in visual creativity and animation field, previous awarded films are all classical blockbusters such as Batman, Transformer, X-men, and previous awarded corporations are all top production companies such as Pixar, Industrial Light & Magic, and The Blizzard. Actually, The Best Film-3D Simulation of Gemdale· Lotus Countuard is the highest international award that ever granted to the field of China.
《变形金刚2》中有一幕，金字塔被踩成豆腐，稀里哗啦往下掉石头块，这是运用刚体动力学技术做的方案。在变形金刚出来之前，他就已用这个技术反向实施了一个方案，做了个项目《鸿隆世纪》，当年合同价40万，点石数码自行补贴研发费用80万，做了6个月。这个项目是迄今为止中国的广告获国际奖项最多的一个片子，总共获了十项大奖。
There is a scene in Transformer II that the pyramid was tramped and all stones falling down, which is a design on the basis of rigid body dynamics. Before Transformer, Deng Bohong had implemented an adverse project in terms of the this technology called Hong Long Century Plaza. The project contracted at a price of 400,000 Yuan, while Dans Digital subsidized 800,000 Yuan voluntarily and spent 6 months to complete it. As a result, Hong Long Century Plaza is the most awarded Chinese advertising film in international competitions by now, with a total of 10 awards.

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点石数码的代表作品

《诺德中心》（2005）
《诺德中心》是建筑领域首次运用生长动画表现手法的作品，开创了行业内生长动画的先河。该片荣获2009年美国Siggraph大赛公映以及2009德黑兰国际动画节公映在大赛期间进行展播。
Nobel Center (2005)
Nobel Center is the first project in architecture field that use growth animation technique, which initiated the growth animation in the industry. The film was honorably released to the public in 2009 Siggraph, and has a broadcast exhibition during the 2009 Teheran International Animation Festival.
建筑“生长动画”：是通过物理解构，采用层剥、逐层递进的陈诉方式，赋予影片效果呈现建筑随着钢架、水泥、玻璃等建筑材料从无到有、瞬间拔地而起或者逐渐生长的表现内容过程。该表现手法由《诺德中心》导演邓博弘2004年首创，因为其严谨逻辑的表达方式，生动的视觉效果，使得该表现手法一经投放即收到全球同行的高度认可并被广泛沿用，发展至今，该表现手法已成为行业的常用表现手法。
Growth Animation in Architecture Field: Through physical deconstruction, use stripping and progressive expressive approaches, endow the film with an effect that can show the process of architecture materials such as steel structure, cement and glass grow out of nothing or rise straight from the ground or gradually go up. The expressive technique was initiated by Deng Bohong, who is the director of Nobel Center. By virtue of rigorous logical expressive way and vivid visual effect, the expressive technique was widely recognized and adopted by global peers. Until now, it has become a commonly used expressive technique in the industry.
《海岸城西座》（2007）
该作品是亚洲在全球流体模拟领域的代表作品，于2007年获得“REALFLOW 流体动力学模拟与表现”金奖，突破此前欧美对流体粒子技术垄断局面。
West Tower of Coastal City (2007)
The product is an Asian representative work in global fluid simulation field, which won the gold award in REALFLOW Contest, and broke European countries’ monopoly in terms of fluid particle technology.
REALFLOW: 计算流体力学是起源于20世纪30年代飞机工业的需要，80年代计算机突飞猛进的发展也极大地促进了计算流体力学的发展，其应用领域从最初的航空航天领域不断地扩展到船舶、海洋、化学、工业设计、城市规划设计、建筑消防设计、汽车多个领域；90年代，计算流体力学被好莱坞引入到电影工业制作中，再次扩大了这项科学技术的应用范畴，REALFLOW是在这一应用范畴全球通用的专业软件平台，2007年美国电影艺术和科学学院委员会盛赞RealFlow，称其为“第一个得到广泛应用、正式发售、使用简便的能够在视觉特效中对真实液体进行仿真的系统”颁予了当年的技术成就奖。《后天》、《侏罗纪公园》、《终结者》、《加勒比海盗》、《星战前传》、《哈里波特》、《海神号》、《X战警》、《指环王》、《冰河世纪》、《斯巴达300勇士》的流体特效主要由Realflow制作完成。
REALFLOW: is a professional global software platform in the application sense. The Academy of Motion Picture Arts and Sciences once highly praised the REALFLOW as “the first system that can be widely adopted, officially distributed, easily used, and can simulate the real fluid in the visual special effects” in 2007, and granted the Technique Achievement Award of the year to it.
《金地·芙蓉世家》（2009）
《金地·芙蓉世家》是全球首部通过三维技术实现中国传统工笔画风格的作品。2009年欧洲数字内容艺术创意节中获得“最佳三维模拟金奖”，这是中国人第一次在该赛事上荣摘桂冠。该片与《阿凡达》、《功夫熊猫》一同荣列AUTODESK全球成功客户案例。
Gemdale·Lotus Countuard (2009)
Gemdale·Lotus Countuard is the first film that featured traditional Chinese realistic painting style by way of three-dimensional technology in the world. In 2009, the film won the Best Film-3D Simulation in the IMAGINA Awards, which was marked as the first Chinese work that won this award in the event. Along with Avatar and Kungfu Panda, the film was also enlisted in the global successful client records of AUTODESK.
IMAGINA：是全球最高级别的CG盛会之一，也是欧洲最重要的数字内容创意节。其专注于电影、电视、广告和短片中的三维、特效及后期制作的展示活动，为创作者、商家和业界专家提供了广阔的互动空间，成为欧洲乃至全球的数字娱乐及相关商业活动的风向标。 历届IMAGINA AWARD （比赛环节）均得到全球众多顶尖三维、特效和后期制作公司的高度关注。如工业光魔、皮克斯、维塔、蓝天、Buf、Framestore CFC等，另外华纳兄弟、20世纪福克斯、迪斯尼、梦工厂等顶尖电影娱乐制片公司长期选送作品参赛。奖项角逐尤为激烈，《加勒比海盗3》(2008)、《X-战警3》(2007)、《蝙蝠侠前传》（2006）、《超人总动员》（2005）等都是历年来各奖项金奖得主。2009年点石数码共有三部作品入围提名，分别是《金地·芙蓉世家》和《丰盛町》入围“最佳三维模拟金奖”提名，及《荣超·经贸中心》入围“最佳专业技术金奖”提名。最终，《金地·芙蓉世家》荣获“最佳三维模拟金奖”。
IMAGINA: One of the world’s top CG events, and also one of the most important digital contents creativity festivals in Europe. It focus on the exhibition of 3D, special effects and post-production in the films, television programs, commercials and short films, which provides a broad interactive space for creators, businessmen and industry experts, and become the vane for European and even the global digital entertainment and related commercial activities.
《鸿隆世纪》（2010）
该片是2010年点石数码三维结合实拍类型的研发作品。影片前后斩获10项国际大奖，其中，在2010捷克国际动漫节中获得“最佳广告奖”，是中国目前唯一一部获奖作品。
Hong Long Century Plaza (2010)
The film is a researching project made by Dans Digital in 2010, which combines 3D with real shot. It won 10 international awards in succession, among which there is the Award of AD & Introductory Spots in 2010 Anifest, and it is also the only Chinese work that gained the very award by now.
捷克国际动画电影节：是由捷克文化部主办，是其境内最大的动漫电影节。本届大赛设置了9个国际竞赛单元，来自世界的56个国家（地区）共计1315部影片参加动画节9个竞赛单元的角逐，其中158部影片入选，包括横扫无数国际大奖的《Lost and Found》、伊瑞·巴塔（Jiri Barta）的影片《In the Attic: Who Has a Birthday today?》等。“该作品技术运用纯熟，富有创意；是充分融合艺术和技术而制作出来的优秀作品。”这是赛事评委们对《鸿隆世纪》的官方评价。
Anifest: the biggest motion picture festival in Czech, which is hosted by Czech cultural department. The event consists of 9 international competition, with a total of 1315 films from 56 countries contended for awards. Among which 158 films were selected, including the awards-sweeping film Lost and Found and Jiri Barta’s workIn the Attic: Who Has a Birthday today ?The judges officially assessed Hong Long Century Plaza as this: “the work showcases dexterous skills and rich originality, actually an outstanding work that blend art and technology”.
《美的˙品牌形象片》（2011）
该片是点石数码2011流体模拟力作（REALFLOW软件平台）。其技术彰显表现之一是：将连续的流体模拟变形，由标准的数百万流体粒子计算量提升至过亿流体粒子计算量。（其仿真精确程度远超《纳尼亚传奇2》中水怪变形的仿真效果。）
该片获选入2013年度全球最佳图形图像综合技术应用作品，于2013年SIGGRAPH期间特别公映；该片还获得2011年金海豚国际动画节“创新奖”。
Media（2011）
The film is a fluid simulation masterpiece produced by Dans Digital in 2011.( REALFLOW software platform)
Media was be screened in 2013 Siggraph, also won the Xiamen Award for Innovation in Cyber Sousa 2011.
SIGGRAPH:是全球最具权威及最负盛名的计算机图形和交互技术会议，是代表计算机图形学最高水平的全球性重量级CG盛会。悠长30多年的历史，始终保持着规模大、规格高、影响力强的行业地位。每届大会的报告都会提供最新的发展议题和研究项目；世界各大计算机技术提供商都选择在每年的SIGGRAHPH大会发布各自的年度新产品；好来坞各大制片巨鳄与视效创作擎天柱多年均会仰仗这一平台进行自我宣传，SIGGRAPH是当之无愧的世界计算机图形和技术领域最新技术和资讯的发源地。
SIGGRAPH: World’s most authoritative and most prestigious computer graphics and interactive techniques conference, and an important global CG event that represents the highest level of computer graphics. Over a long period of 30 years, it has always maintained a large-scaled, high-impacted and strong-positioned role in the industry.
《湖城大境·艺术篇》（2012）
《湖城大境》融合素描、水彩、油画多种艺术表现手法，采用画中画的创意切换真实与油画场景，是典型的创意型作品。该片于2012年艾匹克广告节上获得电视广告动画银奖，是此次大赛该单元中唯一一部获奖的中国作品；同时是本届大赛所有单元中，中国制作公司为中国企业品牌制作的作品获得的最高荣誉奖项。
Gemdale Lake City·Art blends drawings, watercolors, painting and many other artistic expressions, and uses picture-in-picture approach to change real and oil painting scenes, makes itself a typical creative work. The film won Television Advertise Animation Silver Award in 2012 Epica Awards, which is the only awarded Chinese work in the competition unit of the event, and also the top awarded film made by Chinese production companies for Chinese brands.
艾匹克国际广告奖（Epica Awards）：于1987年创建于法国，与莫比斯奖、克里奥奖、纽约广告奖、戛纳广告奖、伦敦广告奖齐名全球最权威的顶尖国际广告赛事。这六大顶尖知名赛事，致力的侧重方向均有不同：克里奥国际广告奖着重原创意图而非贯彻意图；莫比斯广告奖以多元化的独立评奖方式著称，是潮流文化的晴雨表；戛纳广告大奖源于戛纳电影节，以创意为主要评奖标准；纽约广告奖设有表彰公益广告作品的联合国特别奖项。艾匹克奖以专注全球最领先的广告创意著称，成立后的前24年间，仅专注于全球广告顶尖代表的欧洲地区作品。2012年起，艾匹克首次面向全球开放，在世界范围内征集优秀的广告作品。本届艾匹卡广告奖共收到来自62个国家的3900部作品，均由世界著名广告公司选送，如奥美、JWT、DDB、BBDO(美国)、WANDA(法国)、CAA(美国)；众多全球声誉显赫的国际品牌广告作品同台竞技，包括《The Bus》(MIDTTRAFIK)、《Cartier Odyssey》(卡地亚)、《Ali》(路易斯·威登)、《The Invisible Drive》(奔驰)、《Large Coffee》(麦当劳)、《Enchanted Forest》(联邦快递)、《HEDGEHOGS》（大众）、《ZOMBIU GAME TRAILER》(育碧)、《Cokehands》(可口可乐)等等。
Epica Awards: Started in France in 1987, in the first 24 years after its establishment focus only on the top global advertising works in the European region. In 2012, Epica Awards opened to the whole world for the first time and collected outstanding advertising works from all over the world.